LOGO DESIGN QUESTIONNAIRE
LOGO DESIGN QUESTIONNAIRE
Name
Please write out the logo name exactly as you’d like for it to appear in the design.
Do you have a short tagline you will sometimes use, when appropriate, with your logo? If so, we will consider this when designing your logo, but your logo must be able to stand on its own without the tagline.
Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.)
What sort of style do you envision? What do you want your new logo to communicate about your company or products? (e.g., modern, and clean, old world, cutting edge, vintage, sporty, futuristic, etc.)
Describe your target market, gender, age, and geography.
Describe your direct competition; provide addresses to their websites if available
Do you have any point of emphasis you want to see in the design?
Do you have any preconceived ideas about the design of your logo?
Are there any images or concepts you DO NOT want to see?
Do you have any images or symbols you associate with your product or company? (e.g., favorite animal or object, like a lion, ship, mountain, or tree.)
What are your color preferences? How many colors would you like to use in your logo? Are there any colors that you DO NOT want to use? List your color preference if you have any.
Do you want your logo to include text-only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider?
Do you have any ideas for the style of text (font) in your logo? (e.g., script, bold, light, hand-drawn, custom lettering, elegant, etc.)
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